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Manchester United fans boycotting club’s sponsors would hit the Glazers where it hurts – The Athletic


Amid the maelstrom of fire and fury that greeted the sudden life and death of the Super League, employees from English football’s breakaway sides answered distressed phone calls.

Stakeholders flooded inboxes of the Big Six clubs as complaints came from the government, supporter groups, broadcasters, domestic leagues and sporting governing bodies. Yet the depth of public concern and opposition became truly apparent to these clubs as the calls and emails also started to arrive from sponsors and advertisers. For employees in the relevant partnership departments, the Super League proposals were a shock. There had been no previous briefing, such had been the secrecy of the clandestine plotting.

“We knew as much as the common man on the Sunday the news broke,” one employee says.

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